iFactory Designs and Develops the Berg Fashion Library

BOSTON—September 9, 2010—From dance costumes in French Polynesia to runway couture in New York, the Berg Fashion Library spans the globe and the centuries to uncover the vastness of world dress. Distributed by Oxford University Press, the Berg Fashion Library ( is a collaboration between Berg Publishers and iFactory, an award-winning web design and development firm based in Boston.

The Berg Fashion Library is a new portal that offers users fully cross-searchable access to an expanding range of content in a convenient online format – including the Encyclopedia of World Dress and Fashion! With the abundance of images, e-books, and reference works that this accessible resource has to offer, the possibilities are endless.

"We knew from the start of our project that the Berg Fashion Library needed to be a very visual and intuitive site," said Kathryn Earle, Managing Director, Berg Publishers. "We serve a community of visual learners, and we wanted to ensure that their needs were met. We were of the strong view that the 'look and feel' of the site was going to play a critical role in its success. We chose iFactory because of their design excellence, their track record of delivering innovative products, and because they understood so well what we wanted to accomplish," Earle added.

iFactory's customized solution provides:

  • Rapid access to content via a single-term quick search or for more targeted results
  • Taxonomy: a purpose-built classification system for the study of dress, will guide users via search and browse tools to the information they need
  • Cross-referencing both within the resource and externally
  • Digital Object Identifiers (DOIs) will be available at chapter, article and entry level, ensuring content can be reliably located
  • Interfaces with citation management tools so content can be referenced accurately and with ease
  • Customization tools for individual needs
  • Social networking tools provided so that items within the portal can be shared by means of users' tags and links
  • Extensive online help and customer and technical support

"We are very excited by what iFactory has achieved with the Berg Fashion Library. They have not only successfully implemented our vision, but they have worked with us as true partners to make it so much more than we imagined," said Kathryn Earle.

About iFactory
Since 1992 iFactory has delivered innovative, inspiring, and intelligent interactive solutions to more than 150 organizations in a variety of industries including publishing, higher education, health care, and nonprofit. The company brings together design vision, engineering knowledge, and project management skills that result in the highest quality digital media solutions every time, on time. Based in Boston, MA, iFactory is a division of RDW Group, a leading integrated communications firm. For more information, please visit

About Berg Publishers
Berg is the leading international publisher of academic books, reference works, and journals on world dress and fashion, a fast-growing and interdisciplinary area of study at universities and colleges worldwide.

Berg publishes approximately 50 new books each year, and over 100 titles in fashion theory and practice are already available. Berg also publishes 17 academic journals on culture and the visual arts including the market leading Fashion Theory, the award-winning Textile: The Journal of Cloth & Culture, and the recently launched Fashion Practice. See for further details.

In 2008, Berg won the Independent Publishers Award for E-Publishing in recognition of its achievements and plans for online publishing. The company was acquired by Bloomsbury Publishing PLC in September 2008.

For more information about Berg Publishers, please visit

Media Contact:
Lori LoTurco
iFactory/RDW Group

Kate Farquhar-Thomson
Oxford University Press
+ 44 (0) 01865 35 34 23

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